Privacy policy

Last Updated: July 10, 2026

This Privacy Policy explains how Sykes Trading Limited, operating the SYKERUNS online store (“SYKERUNS,” “we,” “us,” or “our”), collects, uses, discloses, retains, and protects personal information when you visit sykerunsport.com, create an account, place an order, contact customer support, submit a return or warranty request, subscribe to marketing, or otherwise interact with us.

By using our website or providing personal information to us, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent, we will request consent before carrying out the relevant processing.

This Privacy Policy does not replace any rights that cannot be waived under applicable law.

1. Who We Are

Legal Business Name: Sykes Trading Limited

Brand: SYKERUNS

Registered Address:
RM 211, 7/F, LANE UP
4 KIN FAT LANE
TUEN MUN, HONG KONG SAR

Privacy and Customer Support Email: support@sykerunsport.com

Customer Support Phone: +1 626-492-3482

Support Hours: Monday – Friday, 9:00 AM – 6:00 PM PST

For purposes of applicable privacy laws, Sykes Trading Limited is generally the business or controller responsible for the personal information described in this policy, except where another party acts independently under its own privacy policy.

2. Scope of This Policy

This policy applies to personal information collected through:

sykerunsport.com and related online store pages
Customer accounts and checkout
Order, delivery, return, refund, exchange, and warranty processes
Customer support communications
Email, SMS, and other marketing sign-up forms
Reviews, surveys, promotions, and user-submitted content
Analytics, advertising, fraud-prevention, and security technologies used on our website

This policy does not govern third-party websites, platforms, payment providers, social networks, or services that operate under their own privacy policies.

3. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

Identifiers and Contact Information

Name
Email address
Phone number
Billing address
Shipping address
Customer account identifiers
IP address and device identifiers

Commercial and Transaction Information

Products viewed, added to cart, purchased, returned, or exchanged
Order number, order value, discounts, shipping method, and transaction history
Product preferences, selected model, color, and accessories
Return, refund, exchange, and warranty history

Payment-Related Information

Billing details
Payment status and transaction reference
Limited fraud-screening and payment-verification information

Full payment card numbers, card security codes, and complete digital-wallet credentials are generally collected and processed directly by payment providers rather than stored by SYKERUNS on its own systems.

Internet, Device, and Usage Information

Browser type and version
Device type and operating system
IP address and approximate location derived from IP address
Referral source and advertising information
Pages, products, and content viewed
Website interactions, cart activity, clicks, and session information
Cookie, pixel, tag, and similar technology identifiers

Customer Support and Claim Information

Support messages and communication history
Order and product details
Serial numbers and diagnostic information
Photos, videos, documents, and links submitted for support, warranty, return, exchange, or shipping-damage review

Marketing and Preference Information

Email and SMS subscription status
Communication preferences
Promotion, campaign, and engagement information
Survey responses, reviews, and product-interest information

Inferences

We may generate limited inferences about product interests, shopping preferences, or likely engagement based on interactions with our website and marketing, where permitted by law.

4. Sources of Personal Information

We may collect personal information from:

You directly, including when you place an order, create an account, contact us, or submit a form
Your device or browser through cookies, pixels, tags, local storage, and similar technologies
Shopify and other service providers that support our online store
Payment providers and fraud-prevention services
Shipping carriers, warehouse providers, and logistics partners
Email, SMS, customer-support, analytics, and advertising providers
Social media or advertising platforms when you interact with our content or advertisements
Publicly available sources where permitted by law

5. How We Use Personal Information

We may use personal information to:

Operate and provide our website, online store, checkout, and customer accounts
Process payments and verify transactions
Process, fulfill, ship, deliver, and track orders
Send order confirmations, receipts, shipping updates, and service messages
Provide customer support and after-sales assistance
Review returns, refunds, exchanges, warranty claims, and shipping-damage claims
Provide repair support, replacement parts, or other approved remedies
Prevent fraud, unauthorized activity, abuse, security incidents, and payment risk
Maintain, troubleshoot, analyze, and improve our website, products, and services
Personalize website content and recommendations where permitted
Measure advertising, promotions, website performance, and customer engagement
Send marketing communications when permitted and, where required, after obtaining consent
Maintain business, tax, accounting, warranty, security, and legal records
Comply with law, court orders, regulatory obligations, and lawful government requests
Establish, exercise, or defend legal claims
Protect customers, our business, our partners, and the public

6. Legal Bases Where Required

Where applicable law requires us to identify a legal basis for processing, we may rely on:

Performance of a contract: to process orders, payments, delivery, returns, refunds, and warranty service
Legitimate interests: to operate and improve our business, prevent fraud, secure our services, provide support, and understand website performance
Legal obligations: to comply with tax, accounting, consumer-protection, sanctions, fraud-prevention, and other legal requirements
Consent: for optional marketing, non-essential cookies, targeted advertising, or other processing where consent is required

Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

7. Shopify and Store Hosting

Our online store is hosted and powered by Shopify. Shopify processes personal information to provide storefront, checkout, customer-account, payment, fraud-prevention, analytics, and related commerce services.

Depending on the Shopify features enabled for our store, Shopify may process information from your interactions with our store, with Shopify, and with other merchants to provide security, personalization, analytics, advertising, or other enhanced services.

Your information may be shared with Shopify and may be processed in countries other than the country where you live.

You can learn more about Shopify's privacy practices through the Shopify Consumer Privacy Policy and privacy controls.

8. Payment Providers

Payments are processed by third-party payment providers displayed at checkout, which may include Shopify Payments, PayPal, digital-wallet providers, card networks, issuing banks, and fraud-prevention services.

These providers may collect and process payment and identity-verification information according to their own privacy policies and legal obligations.

We may receive limited information such as:

Payment status
Transaction reference
Billing information
Fraud-review result
Refund or dispute status

9. Shipping, Delivery, and Fulfillment Partners

We may share information necessary to fulfill and deliver orders with warehouses, fulfillment providers, carriers, tracking services, and logistics partners.

This information may include:

Name
Shipping address
Phone number
Email address
Order and package details
Tracking information
Delivery instructions

These partners may use the information to provide fulfillment, delivery, tracking, customer-notification, loss-prevention, and claims services.

10. Customer Support, Returns, and Warranty Claims

When you contact us for customer support, returns, refunds, exchanges, warranty claims, shipping-damage claims, or troubleshooting, we may collect and review information related to the request.

This may include order details, serial numbers, contact information, photos, videos, documents, diagnostic information, product condition, packaging, shipping labels, and communications.

We use this information to verify the order, evaluate the request, communicate with you, process an approved remedy, prevent fraud, and improve product and service quality.

Do not send full payment card numbers, card security codes, account passwords, government identification numbers, or other unnecessary sensitive information through support forms or email.

11. Cookies and Similar Technologies

We use cookies, pixels, tags, local storage, device identifiers, software development kits, and similar technologies.

These technologies may be used to:

Operate the website, account, cart, checkout, and security features
Remember preferences and selections
Prevent fraud and protect transactions
Understand website traffic and performance
Measure marketing and advertising effectiveness
Personalize content or advertising where permitted

Some cookies are necessary for the website to function. Other cookies, including analytics and advertising cookies, may be controlled through our cookie banner or privacy settings where available.

You may also control cookies through your browser settings. Disabling necessary cookies may prevent certain website, cart, checkout, account, or localization features from working correctly.

12. Analytics, Advertising, and Targeted Advertising

We may use analytics and advertising services to understand website use, measure campaign performance, prevent fraud, and show relevant content or advertisements.

These providers may process identifiers, device information, browsing activity, approximate location, purchase activity, and interactions with advertisements.

Depending on the applicable law and the technology used, disclosing information to advertising partners for cross-context behavioral advertising may be considered “selling,” “sharing,” or “targeted advertising,” even when no money is exchanged for the information.

Where required, you may opt out by using the Your Privacy Choices or Do Not Sell or Share My Personal Information link in our website footer, by adjusting available cookie settings, or by contacting us.

We also honor legally recognized browser-based opt-out preference signals, including Global Privacy Control, where required by applicable law and supported by our privacy tools.

13. Sale and Sharing of Personal Information

We do not sell personal information in exchange for money.

We may disclose identifiers, internet or device activity, commercial information, and related data to analytics, advertising, and technology providers for measurement, personalization, targeted advertising, or similar purposes. Under certain U.S. state laws, these activities may be considered a “sale” or “sharing” of personal information.

You may opt out of applicable sale, sharing, or targeted advertising as described in Section 12.

We do not knowingly sell or share the personal information of consumers under 16 years of age without the affirmative authorization required by applicable law.

14. Marketing Emails

We may send marketing emails only when permitted by law, such as when you subscribe, provide consent where required, or have an existing customer relationship that permits such communication.

Marketing emails may include product updates, special offers, cart reminders, promotions, and other brand communications.

You may unsubscribe at any time by using the unsubscribe link in the email or by contacting support@sykerunsport.com.

Even after you unsubscribe from marketing, we may continue to send non-marketing communications related to orders, payments, shipping, customer support, safety, returns, warranties, or legal notices.

15. SMS and Text Message Communications

Providing a phone number for order processing, delivery, account security, or customer support does not by itself constitute consent to receive promotional text messages.

We send promotional SMS or text messages only when you separately and affirmatively opt in where required.

If you opt in, messages may include product updates, offers, cart reminders, and promotions. Consent is not a condition of purchase. Message frequency may vary, and message and data rates may apply.

You may opt out by replying STOP to a marketing text or by contacting support@sykerunsport.com. You may receive a final confirmation message acknowledging the opt-out.

Transactional messages, such as order, shipping, delivery, fraud-prevention, or support messages, may be sent separately where permitted and necessary to provide the requested service.

16. Disclosure to Service Providers and Other Parties

We may disclose personal information to the following categories of recipients when reasonably necessary:

Shopify and e-commerce technology providers
Payment processors, banks, card networks, and fraud-prevention providers
Warehouses, fulfillment providers, carriers, and tracking services
Customer-support, email, SMS, and communication providers
Analytics, advertising, social media, and marketing providers
Cloud hosting, cybersecurity, and technical service providers
Professional advisers, including lawyers, accountants, auditors, and insurers
Government authorities, regulators, courts, and law-enforcement agencies where legally required
Potential buyers, investors, lenders, or successors in connection with a merger, financing, acquisition, restructuring, or sale of all or part of the business

Service providers are expected to process personal information only for authorized purposes and subject to applicable contractual or legal restrictions.

17. Sensitive Personal Information

We do not seek to collect sensitive personal information beyond what is reasonably necessary to complete transactions, secure accounts, prevent fraud, comply with law, or provide requested services.

Payment credentials and similar sensitive payment information are generally processed directly by payment providers.

We do not use sensitive personal information to infer characteristics about you for unrelated purposes.

Please do not submit health information, government identification numbers, biometric data, precise geolocation, account passwords, or other sensitive information unless we specifically request it for a lawful and necessary purpose.

18. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including:

Completing and documenting transactions
Providing customer support and warranty service
Maintaining tax, accounting, and legal records
Preventing fraud and maintaining security
Resolving disputes and enforcing agreements
Complying with legal, regulatory, and contractual obligations

Retention periods vary depending on the type of information, the nature of the transaction, warranty duration, legal requirements, and the need to establish or defend legal claims.

When information is no longer required, we may delete, anonymize, aggregate, or securely restrict access to it.

19. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.

These safeguards may include access controls, secure payment processing, encryption in transit where appropriate, fraud monitoring, staff access limitations, and service-provider security requirements.

No website, network, transmission method, or storage system is completely secure. We cannot guarantee absolute security.

If you believe your account or personal information may have been compromised, contact support@sykerunsport.com promptly.

20. International Data Transfers

Sykes Trading Limited is registered in Hong Kong SAR, and we use service providers, payment systems, warehouses, carriers, and technology providers that may operate in the United States and other countries.

As a result, personal information may be processed or stored outside your state, province, territory, or country of residence.

Where required, we use reasonable contractual, technical, or organizational measures designed to protect personal information transferred internationally.

21. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have rights to:

Know whether we process your personal information
Access categories or specific pieces of personal information
Request correction of inaccurate information
Request deletion of personal information
Obtain a portable copy of certain personal information
Opt out of sale, sharing, or targeted advertising
Limit certain uses of sensitive personal information
Withdraw consent where processing is based on consent
Object to or restrict certain processing
Appeal a decision regarding a privacy request where applicable
Receive equal service and not be discriminated against for exercising privacy rights

To exercise a privacy right, contact support@sykerunsport.com and state the right you wish to exercise.

We may request information reasonably necessary to verify your identity and protect personal information from unauthorized disclosure. Information collected for verification will be used only for verification and request processing.

You may use an authorized agent where permitted by law. We may require proof of the agent's authority and may ask you to verify your identity directly.

We will respond within the timeframe required by applicable law. We may retain information necessary to document and comply with the request.

22. U.S. State Privacy Disclosures

Residents of certain U.S. states may have additional rights under state privacy laws.

During the preceding 12 months, we may have collected the categories of personal information described in Section 3 from the sources described in Section 4, used them for the purposes described in Section 5, and disclosed them to the categories of recipients described in Section 16.

We do not sell personal information for money. Certain advertising or analytics disclosures may be considered sale, sharing, or targeted advertising under some state laws.

Where required, you may opt out through our website privacy-choice tools, a recognized opt-out preference signal such as Global Privacy Control, or by contacting us.

We will not discriminate against you for exercising applicable privacy rights.

23. California Privacy Notice

If you are a California resident and the California Consumer Privacy Act applies to our processing, you may have rights to know, access, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive non-discriminatory treatment.

The categories of personal information we may collect include:

Identifiers
Customer-record information
Commercial information
Internet or electronic-network activity
Approximate geolocation
Audio, visual, and support-submission information
Inferences about product interests or preferences
Limited sensitive personal information necessary for account, payment, fraud-prevention, or service purposes

We may disclose these categories for business purposes to service providers and other recipients identified in this policy.

To opt out of applicable sale or sharing, use the Your Privacy Choices or Do Not Sell or Share My Personal Information link in our footer, enable Global Privacy Control in a supported browser, or contact support@sykerunsport.com.

24. Children's Privacy

Our online store is not directed to children under 13, and we do not knowingly collect personal information online from children under 13.

Although certain SYKERUNS products may be intended for use by teenagers under adult supervision and subject to product-specific warnings, online purchases, account creation, marketing enrollment, and submission of personal information should be completed by an adult or with the involvement of a parent or legal guardian.

If we learn that we collected personal information from a child under 13 without legally valid parental consent, we will take reasonable steps to delete it.

A parent or guardian who believes a child provided information to us may contact support@sykerunsport.com.

25. Third-Party Links and Services

Our website, emails, advertisements, or social media content may link to third-party websites, apps, platforms, payment services, or social networks.

Third parties operate under their own privacy policies and terms. We are not responsible for their privacy, security, or content practices.

Review the applicable third-party privacy policy before providing personal information.

26. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, services, technology, legal requirements, or privacy practices.

When we update the policy, we will change the “Last Updated” date at the top of this page.

If required by law, we will provide additional notice or obtain consent before materially different processing begins.

27. Contact Us

For privacy questions, requests, concerns, or complaints, contact:

Sykes Trading Limited
RM 211, 7/F, LANE UP
4 KIN FAT LANE
TUEN MUN, HONG KONG SAR

Email: support@sykerunsport.com

Phone: +1 626-492-3482